Category:
Advertising, Communications, Media, PR & Creative Agencies

27/03/14

CommsCon 2014

Firm principal Stephen von Muenster recently attended Mumbrella’s CommsCon on 20 March 2014. He presented a question and answer session on ‘Managing Risk: How to keep your brand on the right side of the law.’ During this session, Stephen was asked questions relating to a number of legal areas. Below are some key take outs...

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Online Reviews: Do Not Fake it Until You Make it

It’s Saturday night and you’re looking to try a new local restaurant, but which one? Smartphone in hand, you jump onto Yelp to assess the nearby options. You follow your app’s suggestion and try that new Japanese place with rave reviews. A few weeks later you’re dreaming of a weekend escape, but where to stay?...

A Whopper of a Trade Mark Dispute

A meaty dispute recently arose between a small hamburger shop and fast food giant Hungry Jacks. The take-away shop, in Wamberal on the Central Coast of NSW, has been serving the ‘Wambie Whopper’ for 20 years. It was reported that Hungry Jacks wrote to the owners, requesting that they stop using ‘whopper’ in their shop...

Reproduction of Editorial Content

Copyright Agency Limited (CAL) is a copyright collecting society which collects and distributes copyright licence fees and royalties for text and images. CAL represents a number of publishers including Fairfax Media. It has come to our attention that CAL has been sending letters of demand to some PR agencies and brands alleging copyright infringement in...

We may be lawyers, but we understand that reviewing legal documents can be painful, and is often the last concern of budding entrepreneurs who just want to get their product to market. But in addition to passion, drive, talent and a great idea, any successful start up must be built on a solid legal foundation....

Socially Awkward

Poor Qantas. In recent times the airline has suffered many a social media mishap. Back in 2011 their Twitter hashtag #qantasluxury was hijacked by unhappy customers who delivered an unprecedented number of cuttingly sarcastic and highly critical responses. In 2012 the airline battled to remove a snarky parody PR account from Twitter. The most recent...

I Can Haz Memes in Advertising?

It’s safe to say that today, one does not simply read a funny meme and not share it with friends. The best memes are shared hundreds of thousands of times, and have become a popular marketing tool for brands. For example, Virgin used ‘Success Kid’ in a marketing campaign in the UK and everyone’s favourite...

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